So This Is Why Japanese Brides Always Have Great Skin

Let’s talk Asian beauty brands. Korean skincare has been a hot topic in the beauty world for as long as anyone can remember, and Chinese makeup brands have been expanding from only being available online to hitting the shelves at Sephora and Urban Outfitters. Fun fact: Urban Outfitters has the biggest roster of Korean beauty products in the entire country. That tidbit’s about to win you several brownie points with your beauty junkie friends.

There’s a reason for all this hype surrounding Asian skincare brands; namely, because Asian women have skincare down pat. Sorry girl, it’s not just something in the water: it’s that their skincare regimens are hardcore. Case in point: Japanese brides-to-be. There are multiple forms of cleansing, toning and moisturizing. They utilize masks, scrubs, powders and creams. Oh, and they start 90 days before their wedding day.

We sat down with one of our favorite Japanese beauty brands, DHC Skincare, for the inside scoop from Japanese brides. Take note, brides-to-be: skin this good will take work.

90 Days Before


The first step, DHC says, is to “develop a consistent morning and night skincare routine.” Sorry, but your easy-peasy moisturizer alone won’t do.

First, start off with double cleansing. Never double cleansed before? Don’t try to use your favorite cream cleanser twice: it’ll strip your skin of any moisture. Instead, start with an oil cleanser and follow up with a gentle cleanser. Remember, you’re cleansing twice, so anything too harsh will be too rough on your skin.

Next, use a hydrating toner. Be sure to stay away from any alcohol or astringent-based toners, as these will wreak havoc on dry winter skin. Follow up with a moisturizer.

As part of your 90-day plan, work to identify your skin’s biggest concerns. Is it uneven skin tone? Enlarged pores? Blemishes? Be sure to use products targeted toward your particular concern. Don’t stop at your face, either: your decolletage and neckline are most likely going to be visible on your wedding day, so be sure to care for them, too.

Finally, never forget a great sunscreen for your face, neck and decolletage. No one needs sun spots on their big day!

60 Days Before


Time to get intensive. Add sheet masks to your beauty routine. DHC Skincare acknowledged that it’s a commitment, but seriously: using a mask two to three times a week will give you that extra boost your skin needs. That “lit from within” glow everyone talks about at weddings? It doesn’t come from the hours you spent poring over centerpieces and wedding cakes, darling.

Now is the time to start incorporating a scrub into your skincare routine. Don’t worry: you can get away with doing this step once a week.

30 Days Before


You’re almost there, girl!

As a final preparation for the big day, start working in a facial massage. Along with double cleansing and the extra hydration, working in a daily facial massage will help promote circulation and skin resilience.

And you’re all set and wedding selfie-ready! Be sure to tag us in all your wedding photos, too — we’d love to feature you as one of our real weddings!

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